Match Attax - The official Champions League Trading Card Game

In partnership with Topps Europe

Since the launch of the ‘Match Attax’ trading card game over a decade ago, Eskimo Jo have had the honour of co-ordinating and delivering the annual calendar of live events for this incredibly successful brand ensuring hundreds of thousands happy collectors nationwide!

Swap & Play Tour

Our Eskimo attributes and passion for professional event delivery excel with this particular client brief – ‘organised behind-the-scenes but intentionally casual to the attendees’, all to ensure the 1000’s upon 1000’s of excited collectors have the most amount of informal fun possible!!

With between 5 to 10 tour stops annually at prestigious Premier League Football clubs and stadiums, all scheduled strategically into the varying Easter holiday period, the Swap & Play Tour is a logistics lover’s dream come true!

Add in a 40ft Articulated Lorry with a team of 10 strong touring Eskimo Event Managers to install, de-rig and manage, supported by hundreds of Mojo fuelled locally based Eskimo’s per event – it really is a superb achievement year on year!

Each event hosts a broad spectrum of live event content including main stage and Presenters, Match Attax World Championship Tournaments, Player signing sessions, Football Freestylers, Football YouTubers, MOTD Magazine presenters, Games, Quizzes, Prizes & Giveaways and of course the ‘Swap Shop’ itself being a paramount feature containing an archive of the seasons complete collection of cards displayed in the hundreds of thousands ready for collectors to complete their personal collections – what’s not to love about this annual challenge!!

We’ve been lucky enough to host the event in so many amazing venues over the years; Wembley Stadium, Stamford Bridge and the Etihad Stadium to name but a few! The most recent being our event at the incredibly shiny new Tottenham Stadium in 2019 just weeks after it’s official opening game – with over 8,000 attendees at this one event stop alone! What a way to mark our 11th Tour with this fantastic brand and company.


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